Wearable technology concept design for Nike®. Interactive mesh-like fabric would display animated logos and background design.
Concept includes pairing with Nike® Fuel Band and corresponding animations with the user's preset goal. In this example, the interactive swoosh on the side of the shoe would start at stage 1 (animated smoking) followed by stage 2 (animated glowing) followed by stage 3 (on fire) and so on until a final celebritory animation (the logo mark exploding).
Animation displayed on the shoe would be interactive as well. Built-in accelerometer would detect directional positioning/speed and the fabric would be touch sensitive. Users can affect the animated image by swiping (ex. change color) or tapping (See video demo).
Other design explorations include ice, electric sparks and liquid color.